About Us

Royal Home is a brand of Golden Group, an Italian company founded in 2009, and born from the strong desire of some entrepreneurs, already leaders in the drugstore sector with their own chain stores for over 30 years, to create a brand that is attentive to the needs of consumers, intercepting concrete needs and future desires.

The real strength is the ability to listen to the daily requests of our customers, allowing us to study and intercept new trends and market needs. Today Royal Home, together with our cosmetic brand Royal Beauty, is present in over 1500 drugstores in Italy.

Royal Home products can be found at the best brands in the world of perfumery, hygiene and beauty, present throughout the country: Water & Soap, Beauty Star, Caddy's, Determarket, La Saponeria, Ipersoap, Je Suis Profumerie, Piumé, Soap & Perfumes, Smool.


Our mission is to offer all people excellent products in terms of quality, efficacy and safety, with the best value for money on the market.

Philips Licences

Philips is one of the world's most trusted lighting brands - it stands for innovative, reliable, high-quality technology that improves people's lives.
Royal Home is one of the operators in the luminaire manufacturing industry that are allowed to use the Philips license.


We are committed to reducing plastic in our packs, and to use more and more recyclable, biodegradable, compostable and eco-sustainable raw materials.

New trend

One of our strengths is the ability to listen to consumers' daily requests: by observing their purchase funnel, talking to them thanks to the support of loyal sellers, we are able to intercept their desire and introduce new trends in the market.

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